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Our Story is a Love Story of ‘Words’

July 11, 2025

. 1:23 pm

Our Story is a Love Story of ‘Words’ (Credits Isabella Massardo)

Fewer Roses. More Deadlines. Countless Brands.

Our Story is a Love Story of ‘Words’

On your journey to your dream, be ready to face the oasis and the desert.

In 2017, Saudi Arabia’s economy was on its path toward unprecedented progress, but the digital and marketing landscape was a barren desert. Marketing-driven copywriting & branding remained lost in the sands of time. Sure, there were whispers of social media and the occasional blog posts, but proper content marketing & purposeful copywriting were almost non-existent in the Kingdom of Saudi Arabia.

Some Tea & Some Family Conversations

Broken down laptops, a confined space, plastic chairs, two small tables, and a whole lot of grit, passion, and love for words.

Bilal and Laila – (the brain & the heart and the husband and the wife) were two dreamers with a near-empty bank account who loved copywriting and decided to take a leap of faith. The two were ready to bet on an industry no one understood at that time. 

The idea was simple but daring: to create Taglime, one of Saudi Arabia’s first agencies dedicated to the art of copywriting, transcreation, translation, and more. No gimmicks, no shortcuts, just words created with purpose and heart, leading to the birth of the best copywriting agency in Saudi Arabia. They poured everything into it, not knowing where the journey would take them.

Word of Mouth Spreading Faster than Wildfire

Initially, the two tried to figure it all out, constantly experiencing uncertainties and rejections. Would the work come? Would clients see the value in words? But something magical happened. They focused on people and built a team of like-minded storytellers who believed in the power of writing to inspire, connect, and move. And the work? It found them.

Words became their purpose, their compass. They steered the golden days of “content is king,” only to face the seismic shift of AI threatening to turn their art extinct. But here’s the thing: while machines can write a few sentences, they can’t replicate what truly matters: the human-to-human connection.

The Power of Words

Bilal and Laila built a team of kindred spirits, fellow wordsmiths, powerful storytellers, and defiant dreamers who shared their fiery passion for creating compelling narratives. Both of them, through ‘Taglime’ became the go-to-synonym for the word ‘Copywriting’ in Saudi Arabia for brands seeking to connect with their audiences on a deeper level. They interlaced their stories into the rich & pulsating fabric of Saudi Arabia’s emergent digital dune.

The “content is king” era was a golden age for Taglime as the agency thrived, experimented, & pushed boundaries. Laila and Bilal together captured the nuance of human emotion, the spur of genuine connection that ignites communication between a brand and its audience.

A Match Made in Heaven

Bilal and Laila believed strongly in the power of copywriting and the magic that happens when words are written with heart, empathy, and a deep understanding of the human condition. Both have come a long way, facing uncountable challenges and celebrating countless victories. But their journey is far from over, as the best stories, after all, are still being written.

Taglime now has one of the most globally expansive and locally powerful portfolios in the world of copywriting, branding, marketing, content, translation, and transcreation in KSA, as the agency believes in localization above all else.

Taglime isn’t just a name; it’s a story of resilience, creativity, and heart. Today, it’s the voice behind some of Saudi Arabia’s most influential organizations and global brands, but it didn’t become the best copywriting agency in Saudi Arabia overnight. It happened because the two founders refused to let go of their belief in the industry. Even when the odds were stacked against them.

Bilal and Laila’s vision extended beyond just businesses—they sought to reflect the heartbeat of Saudi Arabia’s culture and values. Localization became their compass.

What started as a love story between two people grew into a love letter to words and the people who write them. And while we’ve come a long way, we’re not done yet.

Words Come First.

For Taglime, words do come first and that’s a promise. A promise to always prioritize the power of the written word, to never compromise on quality, and to continue to push the boundaries of creativity in the digitally evolving world of communication.

From a small room filled with big dreams to shaping the voices of Saudi Arabia’s most iconic local brands, global powerhouses, tourism destinations, government institutions, ministries, unicorns, enterprises, & emerging start-ups, Taglime’s journey is a story of passion, resilience, and purpose. What began as a leap of faith has evolved into a bridge between ideas and audiences. And now, a catalyst for change, and a true beacon for storytelling that truly matters.

“The man who moves a mountain begins by carrying away small stones.” | Confucius

So, if you’re ready to let your brand speak volumes and are looking for a team that understands the true power of words, Taglime is proudly the best copywriting agency in Saudi Arabia.

Ready to Write Your Story? Visit taglime.aimnodetechnologies.site/ and experience what the right words can do for you.

About Laila Essa

With expertise in strategic communication, Saudi localization, and culturally intelligent copywriting, Laila Essa is the driving force behind Taglime’s voice and vision. Since 2017, she has helped shape how leading brands, government entities, and transformative projects communicate within Saudi Arabia, building narratives that feel human, locally rooted, and connective.

From luxury destinations and tourism initiatives to corporate positioning and large-scale national campaigns, her work consistently challenges generic regional communication in favor of messaging that feels intentional, intelligent, and unmistakably Saudi. Through Taglime, she continues to redefine the role of copywriting in the region, changing it from a content function into a strategic tool for trust, perception, and meaningful human connection.

Looking for a copywriting agency Riyadh brands actually trust? Let us show you the difference between translated communication and Saudi-native communication.

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