Company profile is thought to be an inconsequential section, written as an afterthought without much regard. What most organizations fail to realize is that this innocent-looking section holds a great deal of value. Company profile rewrite can make or break many of your deals and potentially drive away talent and investors alike. Rather than working with a subpar company profile, it is recommended for you to invest in having it rewritten by a copywriter that can truly bring your brand story to life.
However, it is critical to opt for someone aware of your target audience’s dynamics. For instance, if your target market is concentrated in the Jeddah region, then you must opt for a professional company profile copywriter aware of the local dynamics of this particular region to ensure targeted messaging.
Wondering how exactly can an effective company profile benefit your business? Let’s go over a few critical benefits:
4 Critical Benefits of Rewriting Your Company Profile
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Leave a Lasting Impression
Research has shown that 85% of consumers perform thorough research online prior to purchase. In a B2B setting, there is almost a ten-fold increase in scrutiny. These decision makers sift through your entire website and the company profile section is one of the key web pages they analyze. Hence, it should be an accurate representation of your brand. Not only should it give a good first impression, but it should also leave a lasting impression by assisting in conversion.
Here are a few creative examples of company profiles that leave a lasting impression.
Share Your History – Humanize Your Brand by Company Profile Rewrite
How did your company come to be? Overcame any obstacles? Celebrated any significant triumphs? Share your story to humanize your brand. Authenticate messaging takes you a long way.
Above all else, use your company history to highlight your achievements. It not only shows how much you have grown but also allows you to showcase how you have time and again delivered upon your brand promises while serving a variety of customers. This acts as a “real-world” proof to build brand trust with your prospective customers (more than 50% of consumers require such proofs to truly trust your brand).
Attracts a Diverse Audience
(Source: unsplash; Alt text: Team working together on a laptop)
A diverse audience views your company profile:
- Prospective customers
- Potential investors
- Professional talent
When catering to such a wide variety of people, you must have broad enough messaging to cover all aspects without losing out on relatability.
An Underutilized Marketing Tool
Company profile is present on your website and all your social media accounts. It might be hard to believe, but this section can definitely be utilized to further market your product or service. It also builds up your brand’s reputation.
Be sure to use this section to present your market offering along with your unique selling points. Link it to your brand narrative to showcase your thought process behind the product. Many companies fail to take advantage of the company profile section to market their brand. This will definitely help you stand out from the crowd.
Conclusion
Suffice it to say, company profile writing is serious business. Invest in having it rewritten by an expert copywriter that can localize it based on your region of operations. If your target market is in the Middle East region, then you are in for a treat. Taglime is a content-focused creative agency with expert copywriters that can rewrite your company profile, with the possibility of localizing it based on major markets of operations like Dubai or Jeddah.
