Just like in any other country, Saudi Arabia’s copywriting community is also going through a great debate on if and when will AI replace copywriting.
Artificial Intelligence incorporated into our real world is considered a marvel of science; it is nothing new if we see the inception of Metaverse and people investing in virtual avatars, A.K.A. NFTs. So, in all this innovation chaos, A.I. has rolled out its much controversial subordinate, Chat G.P.T. 3. Enriched with a thinking capability like a genius, this Chatbot can do things that a copywriter has never imagined.
So, let’s uncover the possibilities of writing by AI and dive deep into the spectrum of Copywriting by Chat GPT 3 in Saudi Arabia.
What is AI’s Chat GPT?
Before plunging into, whether AI replace copywriting or not, we will cover what Chat GPT is powered for.
Chat GPT is an ultimate language model that has overtaken the tech world. With its deep learning algorithms and natural language processing capabilities, it can generate responses that are nearly as human as possible. From answering complex queries to offering personal assistance, Chat GPT’s versatility knows no bounds.
Source: Vinncorp
Will AI replace copywriting?
A human brain and its creativity can never be replaced or bartered for anything computed. But, seeing the rage and popularity of artificial Intelligence in 2023, it is undoubtedly creating a stance for itself.
Copywriting by AI through Chat GPT is harrowing the minds of Saudi copywriters, as the magnitude of AI chatbots is something else that can generate things in seconds. This fear encapsulates humans because we take time to comprehend and make things meaningful through words.
Copywriting by AI: An opportunity or a threat
Many copywriters may feel uneasy about the increasing use of AI tools in the writing process. However, embracing these tools can actually benefit copywriters by streamlining their workflow and allowing them to focus on higher-level tasks. In addition, by working with AI tools, they can produce higher-quality content more efficiently, resulting in improved search engine rankings and increased audience engagement.
Quality of copywriting and flow: Humans Vs. AI tools
Humans have emotions that brew while they write the copy because, in mind, they have an idea and a map. While machines may churn out content at an impressive pace, yet they struggle to ingrain their writing with the humanity that makes it genuinely engaging.
Lack of empathy
Artificial Intelligence has made remarkable success in recent years, surpassing human Intelligence in many domains. However, despite its impressive processing power and access to vast amounts of information, AI lacks certain human-centric qualities, such as culture, empathy, and values, that are critical to understanding human behavior and emotions. This makes it difficult for AI to relate to people based on context.
Copywriter understands the brand’s identity
Creating a successful brand is a delicate balance of purpose, culture, and values that artificial Intelligence can’t fully understand. Generally, intuition and experience are fundamental to making decisions that resonate with the audience. While AI can be helpful, it can never replace human creativity and expertise in building a brand that truly connects with customers’ emotions.
Source: iStock
AI copywriting in Saudi: A new phase of revolution?
AI has taken the world by storm, and Saudi copywriters are not left behind unaffected by this innovation. Let’s zoom in and see what makes this fraction on edge.
AI copywriting in Saudi: To be, or not to be
While AI copywriting has gained popularity in Saudi Arabia’s marketing industry, some may argue that relying on machines to create personalized content takes away from the human touch and creativity that makes marketing campaigns truly effective and successful.
Understanding the value of Saudi culture
Cultural understanding is everything when it comes to writing for the Saudi market. While AI technology has undoubtedly advanced in recent years, it still needs the cultural awareness that experienced copywriters bring to the table. In Saudi Arabia, where culture and traditions can significantly impact marketing success, it’s crucial to have an inherent understanding of the language, customs, and values that shape the market, and this is why copywriting by Chat GPT 3 in Saudi is not appreciated as it lacks the quotient of warmness in the copy.
Conclusion
The great battle between copywriters and AI writing tools is probably just a start. We have to encounter many inventions in the future. So, if humans and machines shake hands, take things sportingly, and skim out the positivity, it will benefit them in the long run.
Plus, if you need your brand to have a personal touch grounded in reality, feel free to message us. We at Taglime are always ready to craft magnificent copy based on unique words and, most importantly, done by humans!
