If you are a global business that has its foot in the Kingdom of Saudi Arabia, you will need more than just “translating services” to connect with your target audience. With a population of over 33 million people, Saudi Arabia is one of the most linguistically diverse countries globally, with numerous Arabic dialects spoken across its 13 states. Creating Saudi-localized content that resonates with your audience is critical to building meaningful relationships and standing out from the competition in the region.
In this blog, we’ll show you why localizing your content in Saudi Arabia is important and how you can benefit from it. So let’s begin.
Three Reasons Why Saudi Localized Content is Important?
Saudi Localization is the process of refining translations into Arabic such that they sound natural, are culturally appropriate and take into consideration the local way of speaking. As the Kingdom continues to be an attractive hub for businesses worldwide, the localization process becomes critical if your business wants to make an impression with its marketing.
1. Avoid Cultural Mishaps
Cultural sensitivity is vital when entering a new market. Failure to understand the local customs, traditions and language nuances can lead to cultural mishaps that can cost your business a lot. By localizing your content to align with the local culture, you can avoid these mishaps and build a stronger relationship with your audience.
2. Be Truly Global
To be multinational, it’s vital to penetrate local markets successfully. Localization is a critical component of this process as it helps to create resonance with your audience, making your brand more relatable to them. By speaking their language and using appropriate cultural references, you can better connect with your audience and expand your reach.
3. Build Trust
Localizing your content helps you build trust in a new market with a local audience. By taking care of the language, essence, and technicalities of the Saudi Language, you can tailor your content to connect with your audience locally. This can result in better engagement, increased conversions, and a more substantial brand presence in Saudi Arabia.
How Can You Localize Content for Your Saudi Target Market?
Arabic is the language of expression with words, idioms and complex sentence structures to describe ideas. This means that the best way to go ahead with your localization process is to hire a native Saudi-speaking copywriter to help you create magic and truly engage your audience.
But before diving into that, you should know two important things.
Your Target Audience
As discussed, Arabic has many dialects and different regions in the country have different stylizations of language. Before you deep dive into localizing your business’s content, know who your audience is and communicate the same to the expert you hire.
Your goals
Strategize and plan on what are your goals and objectives for localizing content. This could include which touchpoints and platforms are essential to your audience, the nuances of each platform and the type of content you want to create for each.
Locally Yours – Taglime To Meet Your Localization Needs
Whether you are a new business, a small business or an established one, Taglime’s team of native localization experts and translators can help you craft engaging Saudi Localized content. Feel free to message us to make every word written for your business worthy of attention.
